In a final conclusion, the production of the final music video has been a long and exhilarating experience that has acted as a catalyst for me to learn new media based skills. In terms of planning, researching and producing a media project, I have found that the methods in doing so have been extremely entertaining and significant in developing a knowledge for media and the music video industry.
By judging my own performance, I can honestly say that my work ethic has in parts been rather dire. However, throughout the project, I can safely say my input has been highly valued by the group. I am not the best editor but most of the music video has been resurrected from both my ideas and initiative. I have enjoyed working as a group and feel that each member of our group has different strengths. As I said, my strength is initiative and ideas as opposed to other members of my group who enjoy other things such as the editing sector or filming and angles.
I feel that the whole project has been an experience that has allowed my media knowledge to grow and I can now appreciate music videos much more, whereas before, I felt that the music side of things was the only significant thing associated to a song.
Overall, I believe that our music video looks professional and the narrative nature of the music video allows the audience to enjoy and enhance the story that we have created. We tried to mix in the three types of music video and this has produced a conclusion which looks extremely good and can proudly say that our group has put in the time and effort to produce a piece of media gold.
Friday 16 December 2011
Tuesday 13 December 2011
Monday 12 December 2011
Evaluation Task 4
Media technologies definitely played a major part in the production of our music video project. Throughout the creation of the product, we used many different technologies to initiate our project, it would seem. There were of course, benefits and disadvantages for each one of the technologies that we used. Evidently, we visually enjoyed using different types of technologies in our work and found some to be better than others, it would seem.
Blogger-
Blogger, is a decent online networking site that allows users to upload a blog in the form of a diary, information or in this case, A2 Media Coursework. I found the program easy to use and found that to update flurries of Multimedia aspects, it was easy and efficient to say the least. To use it thoroughly for our media coursework, I found it a helpful source which allowed the user to upload bodies of text along with images and multimedia snippets that associated it. As a student, I think that 'Blogger' is a highly recommendable program that could potentially be used for both Coursework and Personal use. It has helped me develop my skills in both grammar and awareness of layout and structure of writing, images and videos. It has been a program which acts as a catalyst to show my written responses to the production, planning and evaluation of our media video project, essentially. There are some notable setbacks that come with Blogger, including the inserting nature of photos, videos and other multimedia clips. In example, the uploading of the final video had to be exported from 'YouTube', rather than straight from 'Final Cut'.
Prezzi-
Prezzi, for me, was not my favourite program to use to show work. As a presentation based online program, I felt it was rather unattractive and sometimes found it exceedingly hard to use. However, I felt it had some unique qualities that other programs didn't express, respectively. I felt that the program itself had associated itself with a good concept but didn't grasp the whole theme of 'cheesy' fonts and unattractive layout. I feel that the program itself hasn't appealed to me due to the fact that other programs attract me more. In personal preference, I think I didn't appreciate the program as much as something like 'Blogger' due to the fact that I prefer to write tonnes of text as opposed to presenting the task visually and/or with associated multimedia.
Ipads/Mobile Phones
Whilst planning and producing our music video, using the technology that was available to us was immensely useful in terms of researching and extracting information from the products. Positively, I could find out information using these devices that essentially, was not available to society just 20 years ago. I personally think that Ipads and Mobile Phones are fantastically useful and essential in researching informative text that regard music video and realising conventional tactics to be used in our potential project, it would seem. They generate an availability of usage that I felt has been harnessed and used to extract some information that perhaps, wouldn't have been available elsewhere.
Apple Macs
To use Apple Macs, as a catalyst of uploading text and video has been by far the greatest help in the production of our media project. There are many benefits that regard Apple and their invention, the Mac. The Mac is a source of immense information and usage of programs that allow users to express visuals and generate a media video, in this case. The device itself, is very fast in terms of usage and allows the user to swiftly type text and edit a music video on an associated product. The product itself, calls for high plaudits that really show how good the actual device is. We used it to edit, write and research all things to do with our music video. Personally, for me, the Apple Mac, is one of the greatest inventions of the 21st Century and the calibre behind the product really calls for high recommendation.
Digital Cameras and Editing (Final Cut)
When creating our music video, we had the availability of devices and internal programs to enhance our chance at making a professional looking music video. Essentially, the digital cameras were of a high standard and the appreciation that ultimately surrounded it was shown whilst filming and editing our music video. We felt that there were some features on the digital camera that could be used to our advantage, respectively. In example, the opening and closing of the lens whilst filming captured the camera attempting to focus itself, in the sense that it showed immense initiative. Since this was available to us, we grasped the concept of using a digital camera and used it to capture different shots at different angles and capture decent visuals, to say the least. Once our footage for the music video was captured, we needed to edit the video to show a professional looking video, it has to be said. The editing side of things came thanks to a program called Final Cut, in which the group, as a whole, used to create effects and take advantages of the different aspects that came with the program, it seems. The program itself was highly professional and this meant we had to respect the fact that we could potentially make a professional looking music video thanks to Final Cut, seemingly. Whilst editing our video, we faced some negativities, such as the out of sync factor that happened countless times when trying to line up footage with our song choice. Overall, the filming and editing process was good in terms of realising that we were using professional programs to understand the potential that we could create, essentially.
Photoshop
We used Adobe Photoshop for a lot of positive work. We created the Digipak and other user documentation to professionalise our work and this shows both initiative and development of skills. We manipulated photos to look as positive and 'fake' as possible. This always was a positive though, in my opinion. Photoshop definitely allowed our group to experiment with different tactics to show certain visuals and other professional-esque tactics, it would appear.
Overall, the use of media technologies has helped our group massively in terms of creating, researching, producing and planning of a music video from scratch. The gathering of research has shown initiative and the fact we have evaluated our own performance has shown how as a group we have encountered some difficulties with the products that are available to us and we enhanced these products with great force.
Blogger-
Blogger, is a decent online networking site that allows users to upload a blog in the form of a diary, information or in this case, A2 Media Coursework. I found the program easy to use and found that to update flurries of Multimedia aspects, it was easy and efficient to say the least. To use it thoroughly for our media coursework, I found it a helpful source which allowed the user to upload bodies of text along with images and multimedia snippets that associated it. As a student, I think that 'Blogger' is a highly recommendable program that could potentially be used for both Coursework and Personal use. It has helped me develop my skills in both grammar and awareness of layout and structure of writing, images and videos. It has been a program which acts as a catalyst to show my written responses to the production, planning and evaluation of our media video project, essentially. There are some notable setbacks that come with Blogger, including the inserting nature of photos, videos and other multimedia clips. In example, the uploading of the final video had to be exported from 'YouTube', rather than straight from 'Final Cut'.
Prezzi-
Prezzi, for me, was not my favourite program to use to show work. As a presentation based online program, I felt it was rather unattractive and sometimes found it exceedingly hard to use. However, I felt it had some unique qualities that other programs didn't express, respectively. I felt that the program itself had associated itself with a good concept but didn't grasp the whole theme of 'cheesy' fonts and unattractive layout. I feel that the program itself hasn't appealed to me due to the fact that other programs attract me more. In personal preference, I think I didn't appreciate the program as much as something like 'Blogger' due to the fact that I prefer to write tonnes of text as opposed to presenting the task visually and/or with associated multimedia.
Ipads/Mobile Phones
Whilst planning and producing our music video, using the technology that was available to us was immensely useful in terms of researching and extracting information from the products. Positively, I could find out information using these devices that essentially, was not available to society just 20 years ago. I personally think that Ipads and Mobile Phones are fantastically useful and essential in researching informative text that regard music video and realising conventional tactics to be used in our potential project, it would seem. They generate an availability of usage that I felt has been harnessed and used to extract some information that perhaps, wouldn't have been available elsewhere.
Apple Macs
To use Apple Macs, as a catalyst of uploading text and video has been by far the greatest help in the production of our media project. There are many benefits that regard Apple and their invention, the Mac. The Mac is a source of immense information and usage of programs that allow users to express visuals and generate a media video, in this case. The device itself, is very fast in terms of usage and allows the user to swiftly type text and edit a music video on an associated product. The product itself, calls for high plaudits that really show how good the actual device is. We used it to edit, write and research all things to do with our music video. Personally, for me, the Apple Mac, is one of the greatest inventions of the 21st Century and the calibre behind the product really calls for high recommendation.
Digital Cameras and Editing (Final Cut)
When creating our music video, we had the availability of devices and internal programs to enhance our chance at making a professional looking music video. Essentially, the digital cameras were of a high standard and the appreciation that ultimately surrounded it was shown whilst filming and editing our music video. We felt that there were some features on the digital camera that could be used to our advantage, respectively. In example, the opening and closing of the lens whilst filming captured the camera attempting to focus itself, in the sense that it showed immense initiative. Since this was available to us, we grasped the concept of using a digital camera and used it to capture different shots at different angles and capture decent visuals, to say the least. Once our footage for the music video was captured, we needed to edit the video to show a professional looking video, it has to be said. The editing side of things came thanks to a program called Final Cut, in which the group, as a whole, used to create effects and take advantages of the different aspects that came with the program, it seems. The program itself was highly professional and this meant we had to respect the fact that we could potentially make a professional looking music video thanks to Final Cut, seemingly. Whilst editing our video, we faced some negativities, such as the out of sync factor that happened countless times when trying to line up footage with our song choice. Overall, the filming and editing process was good in terms of realising that we were using professional programs to understand the potential that we could create, essentially.
Photoshop
We used Adobe Photoshop for a lot of positive work. We created the Digipak and other user documentation to professionalise our work and this shows both initiative and development of skills. We manipulated photos to look as positive and 'fake' as possible. This always was a positive though, in my opinion. Photoshop definitely allowed our group to experiment with different tactics to show certain visuals and other professional-esque tactics, it would appear.
Overall, the use of media technologies has helped our group massively in terms of creating, researching, producing and planning of a music video from scratch. The gathering of research has shown initiative and the fact we have evaluated our own performance has shown how as a group we have encountered some difficulties with the products that are available to us and we enhanced these products with great force.
Evaluation Task 3
Feedback was a highly important factor that we took on board and considered when concluding our music project. From both peers and teachers, we gained a flurry of feedback, which was both constructive and helpful. To evaluate our project positively, we had to respect the comments and criticisms. Essentially, there were some comments that respectively we didn't want to hear, but overall, we discovered how a little bit of rearrangement could fix the faults that were potentially in our music video.
The feedback that we were given has primarily changed the way I will work in the future. It has been a titanic eye opener in the respect that I now know what makes a successful media product and how if given a group in the future, I would know how to approach the task with great influence and positivity to ensure that the project has been completed to an efficient standard.
Specifically, we asked a focus group questions based on our music video and associated music products, including a digipak, advert and visualised covers to both promote and highlight our music video project. It was interesting to weigh up the responses we gained from a mixture of A-Level media students, a member of staff and students who are not taking media as a subject. The responses for questions that highlighted whether the product was good or not really showed importance when realising what we could have done better and the aspects of the music project which flowed well.
Overall, the flow of conversation between the focus group was a positive observation as it was quite clear that we created a media project which had a lot to talk about, respectively. By viewing our focus group, it was quite obvious that there were many times in our video that came across as unprofessional. It was important to allow these types of comments to sink into our group. Furthermore, the fact we used the same sequence of flashbacks at least three times in our music video made us actually realise there was potential for more footage that could be installed into our music video.
By evaluating the comments that referred to the editing and production side of things, it was significant that we reviewed our own video and pinpointing changes that could have potentially been made. Initially, we had our final music video without any band shots. With recommendation from peers and teachers, we considered the idea of putting this into our music video, conventionally.
Evaluation Task 2
The layout of the product is always important in terms of looking good and appealing to the audience. House style or a Brand Identity is highly significant whilst trying to promote a product and in this case, a media music video. The product itself would need some kind of marketing tactic when creating a product. The consideration of this sector of work would mean some kind of design work involved.When creating multiple media products, it is important to consider the promoting side of things whilst understanding what the audience would be appealed by.
The concept of lonliness appears throughout the product and this is visualised through our music video, Digipak and other documentation that compliments the project, respectively. We have grasped the whole theme of lonliness and put this across whilst showing our work, visually. Looking through our associated documentation, we can weigh up the fact that the imagery that has been installed into our work is highly similar in the sense that the images all show the concept of lonliness and analytically, this is shown through visuals and images that accompany the product.
The style of the product is highly relevant and it is apparent that this is shown throughout the products documentations. The style is rather Indie and compliments the song choice, accordingly. The whole style relates to the style of the music and we wanted to focus on the imagery, surrealism and concept throughout the creation of the project.
The Digipak design is an important factor of the product. In essence, the design is major USP of the product and would need to be considered when relating to the music and the whole project in general. Our unique Digipak design is highly respectable in terms of the fact that it looks both professional and efficient. We have used the Digipak and other promotion tactics to support the music video we have created. In terms of selling the song, I think our Digipak has ticked all the boxes to show that the music video is highly relevant to the actual music and respects the actual band, 'The Fray'.
We started by making some sketches of possible final designs and imagery for our media documentation to both sell and promote our project. The sketches were important in terms of understanding the creation and creative side of things shown when we finalised our media products to associate the product.
The advertisement side of things will definitely show how our Digipak looks and how it will go to suggest to the audience to purchase our products. Much like any other business/organisation, there is a need for the advertisement sector, to essentially 'sell' the product. I believe that our music video advertisement shows a lot of potential in terms of creating a positive visual for the audience, it would seem.
The elements of the products we have portrayed show a lot of relation to the music video and music genre as a whole. The concepts such as lonliness and a contrast of love often supports music genres such as Indie/Alternative Rock. This is a positive interpretation it would seem and to show this visually will allow the audience to relate to the product and the user documentation that associates the music video, itself.
We have subliminaly added product placement in both our music video and products that associate the media project. The brand we have added is 'Superdry', which in fact is a major brand that teenagers and young people appreciate in this modern era. The fact we have added this in our project shows both intiative and economic skills to reinforce the idea of selling our product and promoting existing products that seem overly professional, seemingly.
Overall, it would seem that we, as a group, have effectively promoted our product in the way we wanted to. By using a combination of both our main product and the associated media texts, we have produced something that looks both visual and professional.
The concept of lonliness appears throughout the product and this is visualised through our music video, Digipak and other documentation that compliments the project, respectively. We have grasped the whole theme of lonliness and put this across whilst showing our work, visually. Looking through our associated documentation, we can weigh up the fact that the imagery that has been installed into our work is highly similar in the sense that the images all show the concept of lonliness and analytically, this is shown through visuals and images that accompany the product.
The style of the product is highly relevant and it is apparent that this is shown throughout the products documentations. The style is rather Indie and compliments the song choice, accordingly. The whole style relates to the style of the music and we wanted to focus on the imagery, surrealism and concept throughout the creation of the project.
The Digipak design is an important factor of the product. In essence, the design is major USP of the product and would need to be considered when relating to the music and the whole project in general. Our unique Digipak design is highly respectable in terms of the fact that it looks both professional and efficient. We have used the Digipak and other promotion tactics to support the music video we have created. In terms of selling the song, I think our Digipak has ticked all the boxes to show that the music video is highly relevant to the actual music and respects the actual band, 'The Fray'.
We started by making some sketches of possible final designs and imagery for our media documentation to both sell and promote our project. The sketches were important in terms of understanding the creation and creative side of things shown when we finalised our media products to associate the product.
The advertisement side of things will definitely show how our Digipak looks and how it will go to suggest to the audience to purchase our products. Much like any other business/organisation, there is a need for the advertisement sector, to essentially 'sell' the product. I believe that our music video advertisement shows a lot of potential in terms of creating a positive visual for the audience, it would seem.
The elements of the products we have portrayed show a lot of relation to the music video and music genre as a whole. The concepts such as lonliness and a contrast of love often supports music genres such as Indie/Alternative Rock. This is a positive interpretation it would seem and to show this visually will allow the audience to relate to the product and the user documentation that associates the music video, itself.
We have subliminaly added product placement in both our music video and products that associate the media project. The brand we have added is 'Superdry', which in fact is a major brand that teenagers and young people appreciate in this modern era. The fact we have added this in our project shows both intiative and economic skills to reinforce the idea of selling our product and promoting existing products that seem overly professional, seemingly.
Overall, it would seem that we, as a group, have effectively promoted our product in the way we wanted to. By using a combination of both our main product and the associated media texts, we have produced something that looks both visual and professional.
Evaluation Task 1
When creating our media project, we tried to acknowledge, challenge and focus on prolific conventions of a real media product. We had to realise that a successful music video and concept art isn't created by luck. In fact, there is a subliminal rule book that should be abided to create a piece of media gold.
The conventions of real music videos gave us a chance to evaluate and pinpoint what makes a decent and recognised media product, in terms of how successful it is or how close it came to be an instant failure. We realised we needed to be original, avoiding things that are portrayed by musical artists, frequently. To engage the audience was always the plan and to this we needed to present a product that was eye catching and significantly interesting throughout. We had to make sure that our piece of film was delivered subtlety with a finale which was sure to hit the audience with a flurry of questions. The Digipak design was approached the same way and to create something easy on the eye was extremely important.
There are a lot of signs and symbols in our music video. This shrouds the audience with some sort of mystery, respectively. It has been submitted that the audience often enjoys some kind of mystery. This has been inserted into our music video with thought and consideration of an original and modernised story. This allows the audience to understand the concept and narrative that associates the music video, it seems. By using a flurry of different camera shots, angles, movement, editing and Special FX, we have constituted a story that applies both conventions and a sense of mystery. Overall, this would allow the audience to understand the story a little better, it would seem.
We have considered the Goodwin theory, respectively. The idea that the lyrics and visuals go hand in hand prove good viewing for the audience. We have enhanced this and furthermore imported it into our music video. We have assisted this theory into our music product and the depressive and subtle nature of the music allows us to create a very indie styled feel to the product.
We approached the design work, the same way we appreoached the piece of film, looking to make something easy on the eye and understandable. We gathered the male lead from our film and tried out several different camera shots that could create this masterpiece, respecitvely.
The conventions of real music videos gave us a chance to evaluate and pinpoint what makes a decent and recognised media product, in terms of how successful it is or how close it came to be an instant failure. We realised we needed to be original, avoiding things that are portrayed by musical artists, frequently. To engage the audience was always the plan and to this we needed to present a product that was eye catching and significantly interesting throughout. We had to make sure that our piece of film was delivered subtlety with a finale which was sure to hit the audience with a flurry of questions. The Digipak design was approached the same way and to create something easy on the eye was extremely important.
There are a lot of signs and symbols in our music video. This shrouds the audience with some sort of mystery, respectively. It has been submitted that the audience often enjoys some kind of mystery. This has been inserted into our music video with thought and consideration of an original and modernised story. This allows the audience to understand the concept and narrative that associates the music video, it seems. By using a flurry of different camera shots, angles, movement, editing and Special FX, we have constituted a story that applies both conventions and a sense of mystery. Overall, this would allow the audience to understand the story a little better, it would seem.
We have considered the Goodwin theory, respectively. The idea that the lyrics and visuals go hand in hand prove good viewing for the audience. We have enhanced this and furthermore imported it into our music video. We have assisted this theory into our music product and the depressive and subtle nature of the music allows us to create a very indie styled feel to the product.
The three notable music video types had to be explored and we needed to pick the right category associated with our song, 'The Fray, You Found Me'. To do this, we had to search for bands similar to 'The Fray' and observe the media products they have produced prior to the birth of our media project, Initially, we had to look at videos that have been branded good by Europe and The Americas. An interesting thought to begin with was to extract some ideas from 'A-HA's' 'Take on Me', which has been titled one of the best music videos of all time.
We looked at this music video for a while and essentially came up with the fact it wouldn't particularly fit with the song choice. Despite this, it was good to realise that a current good music video doesn't have to be reborn and reinvented from a video that could never be replaced. Consequently, we needed to create a project that was modernised and therefore current and new.
We approached the design work, the same way we appreoached the piece of film, looking to make something easy on the eye and understandable. We gathered the male lead from our film and tried out several different camera shots that could create this masterpiece, respecitvely.
We found ourselves using several conventional tactics in order to perfect our music video. We landed on the category of narrative and a story was told throughout. We tried to include different shots and portrayal techniques in order to create a decent and professional looking music video. We tried to include shots that went in time with the music and overall meant that the music video would look pro to say the least. Surrealism played a part in conscripting certain events into our music videos. In example, the relationship between the male and female characters within the music video. There is a clip where we see the couple arguing and snippets of them kissing, engaging the audience into making them wonder why there is a binary opposition, visually on screen.
I feel that this adopted convention has changed the way the audience could see the music video and a way of putting ideas into the audience's head.
In conclusion, I feel out group have generated an evaluation of how we have presented, challeneged and developed conventions that essentially have a music video which would be well received by a modern audience that wish to interact and associate themselves with a well balences and significant portrayal of a music video.
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